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Market Force Information, Inc
Certified Field Associates
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Market Force Theatre Division is a full-service, national field organization providing Theatre and Movie Checking Services. Market Force engages independent contractors (Certified Field Associates) to conduct all of the below services in theatres throughout the US and Canada.
 
 
There is no charge to register as an independent contractor with Market Force, and no fees are ever charged after you register. Additionally, Market Force values your privacy, and does not sell or give any CFA information to any other business entity. The following are some of the services conducted by Certified Field Associates:
 
 

TYPICAL ASSIGNMENTS OFFERED

 
Theatre Checks: Most of these assignments are conducted on Friday, Saturday and Sunday.
  • Trailer Checks: Present your Letter of Authorization to theatre management to watch and record all trailers on all screens shown prior to the assigned feature.
  • Open Checks: Present your Letter of Authorization to theatre management to count the patrons attending the showtimes of the assigned feature, and collecting box office information at the end of the day.
  • Blind Checks: Covertly counting patrons attending all show times of the assigned feature on the assigned day.
  • Advertisement Checks: Watch and record all advertisements shown prior to the feature.
  • Sneak Checks: Present your Letter of Authorization to theatre management to watch a sneak preview of an upcoming release, collecting reactions and demographic information.
  • Comprehensive Checks: Present your Letter of Authorization to theatre management to collect a variety of information on new releases: Patron counts, ticket prices, sound and visual quality, trailers shown, etc.
Mystery Shopping/On-site Evaluations: Posing as a typical customer, usually without the theatre personnel’s knowledge, you would go to a theatre to evaluate the movie-going experience. This includes an assessment of how you are treated as a customer, the overall appearance, housekeeping, & marketing and/or promotional material placement.
Promotional Material Installations: Involves assembling movie standees, installing one-sheets (movie posters), banners, etc.
Exit Polling/Trailer and Advertisement Recall/Market Research: Various types of movie audience data is collected at theatres on behalf of movie studios, and is used to assess public opinion of current and upcoming movie releases.
On-site Auditing: This involves such tasks as counting/confirming placement of promotional materials, counting people, and a variety of other related activities.
 
     
 
     
 
  Market Force values your privacy, and does not give or sell any Certified Field Associate information to any other business entity.  
  © 2012 MARKET FORCE INFORMATION, INC.